Prinx Chengshan, the international tire company with origin in China, debuted its new flagship brand PRINX at Tire Cologne 2022, from May 24 to 26, 2022. With an international product portfolio covering PRINX, Chengshan, Austone and Fortune, Prinx Chengshan made a stir among partners, customers and media with creative booth design and in particular, VR technologies, demonstrating bold ambition of globalization and innovation.

An international brand with a globalization strategy

Based on insight into consumer needs for 46 years, Prinx Chengshan has formulated a brand strategy consisting of globalization, localization, multi-brands and differentiation. With existing brands including Chengshan, Austone, and Fortune, the PRINX brand featured a completely new image, highlighting the company’s confidence in exploring the international markets and huge interests in EV transition.

The PRINX EV products boast the world's first-class performance and original design, while Prinx Chengshan also exhibited new passenger winter tires and all-season tires, demonstrating cutting-edge and original technologies including noise-reduction Silenteck and self-repairing Healteck technologies.

To give visitors a virtue experience, the 360° VR exhibition stand was erected. Through digital technology, it created an immersive communication experience for global partners, combining on-line and off-line experience together. Taking the lead in the field of digital innovation in recent years, Prinx Chengshan has accumulated rich experiences in intelligent manufacturing and channel digitization. In the future, digitization will cover more business scenarios and continue to optimize its global supply chain and service network.

Accelerated overseas expansion

Since its establishment, Prinx Chengshan has been growing fast in China with a global vision. In recent years, sales of its overseas market increased quickly due to a robust global sales network, with international sales revenue up by 70% YoY in 2021. By the end of 2021, Prinx Chengshan products have been sold to more than 100 countries across 6 continents, and its overseas service capability and brand influence are expanding on a continuous basis.

Going forward, Prinx Chengshan will inject new impetus to enhance its core competitiveness and global brand architecture with an international product portfolio and brand strategy. In the era of sustainable mobility, Prinx Chengshan is expected to expand its international footprint and kickstart a "new journey" with a stable and high-quality global supply chain and service network.